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Cost estimation of transition to the licence software
Owners of firms most of all excite “eternal values” that is money, – business develops, there is money (profit). In given article design business is considered. It appears, to do projects – business quite favourable, though also original. As an end result and a working material resource the intellectual product here acts.

Where money will go? How to dispose of profit? The head has paid municipal payments, has paid out the wages to employees, has organised repair (or even has constructed a new building), has bought office equipment, furniture, and can, something else?

The head has decided to buy at last the software – somehow unpresentably to work on stolen CAD. Serious business demands faultless reputation.

But here a problem: money suddenly it appears a little. Surprisingly: the head – the competent financier, according to the financial plan has allocated a budget part for development ИT. Expenses are defined proportionally: for example, is planned to spend at once for development of an information technology of 15% from the general annual budget and then to spend not less than 5% a year. It is very good figure – keeps within world parametres. The head understands that for performance of projects corresponding information-technical maintenance is required, and allocates a considerable part of means for development.

Here only in absolute figures the budget of the domestic design organisation is insignificant – the country at us while rather poor. And it is possible to spend only that money that has earned. No more. Means, to spend them follows as it is possible more effectively.

Now we will be more concrete – we take for an example an average architecturally-building design bureau number of 25-50 designers and we will try to calculate expenses for purchase and introduction of information design technologies.

That offer for money?

We take usual when constant expenses for updating of already existing technologies of work and gradual development new are required.

In our example the design bureau completely works some years in various CAD, has bought a quantity of the licences which part demands updating (upgrade). Requirements for updating of computer technics at present are not present – we will consider this article of expenses here.

Introduction parametres are resulted in table 1.

Table 1. Numerical structure of bureau
Architectural group Building group General plan and accomplishment Group Group of preparation of the documentation Management
Five experts 15 experts 10 experts Five experts Three heads
TOTAL: equipment by the software of 38 workplaces
Small investigation which allows to establish character of the future delivery, possession degree certain computer technologies, a habit of designers to defined software and other factors defining the specification for the seller-implementer is carried. The inspection technique can be the most different, names of software products – too different, but the general order of the prices will appear approximately same (table 2).

Table 2. An estimation of requirement for the base software
Architectural group Building group General plan and accomplishment Group Group of preparation of the documentation Management
Autodesk 3 ds Max (Autodesk) – three new network licences; ArchiCAD (Graphisoft) – an upgrade of three network licences; Revit Architecture (Autodesk) – one new licence AutoCAD MEP ** (Autodesk) – 10 new network licences; an upgrade of five before got local licences AutoCAD AutoCAD Civil 3 D ** (Autodesk) – five new network licences; an upgrade of five before got local licences AutoCAD AutoCAD LT (Autodesk) – five new licences AutoCAD LT (Autodesk) – three new licences
Cost, rbl.
~ 780 460 ~ 2 084 750 ~ 938 700 ~ 327 450 ~ 196 470
TOTAL * ~ 4 327 830 rbl.
*Taken as a basis of the published prices for licences of current versions of software for end users for 2008 of the Price are taken are resulted without quantitative discounts. The upgrade price is accepted without subscriptions. Taking into account discounts the price can change no more than on 5% as the total of licences is insignificant. Probably to lower expenses approximately to 4 111 438.5 rbl.

** Software products AutoCAD MEP and AutoCAD Civil 3D are base branch software products, “ground” under certain directions of activity of the design organisations. But also they should be equipped with special supplements for optimisation of release of the documentation on national standards, means of export of the data in settlement systems. In Russia these products are offered without the built in appendices that essentially limits possibilities of users.

As a result of inspection it is established that, using the usual electronic drawing of base software products – ArchiCAD and AutoCAD, – the design bureau already has completely settled possibilities of increase of labour productivity. For the further growth it is required software more productive and specialised.

Therefore, certainly, except expenses on base software, it is necessary for design bureau to provide expenses and for specialised programs. The requirement in such software is various even for the design organisations within the limits of one branch: it depends on a profile of activity of the organisation, character and complexity of carried out works. We will admit, our bureau is engaged in designing and a binding a little-floor and medium-floor housing estate. We will look, in what money it will manage (table 3).

Table 3. An estimation of requirement for the special software
Architectural group Building group General plan and accomplishment Group Group of preparation of the documentation Management
a VRay-plug-in for Autodesk 3ds Max (Chaos) – three new licences; Sketch Up (Google) – four new licences; Corel Graphics Suite (Corel) – one new licence system design documentation for construction GraphiCS (CSoft Development) – 15 new network licences; Project Studio CS Designs, the Bases (CSoft Development) – five new network licences; Project Studio CS Water supply, the Electrician (CSoft Development) – four new network licences; an upgrade of settlement complex SCAD S64 Office – two network licences GeoniCS (CSoft Development) – five new network licences; Spotlight Edit (CSoft Development) – one new network licence; an upgrade of five before got licences CREDO the General plan, CREDO DAT, CREDO MIX NormaCS There are no given
Cost, rbl.
~ 113 012 ~ 1 273 824 ~ 583 250 ~ 29 920  
SUM* ~2 000 006 rbl.
*Taken as a basis of the published prices for licences of current versions of software for end users on 2008 are taken. For specialised software it is possible to achieve essential quantitative discounts from sellers. Discounts are possible even on an upgrade – as the form of encouragement of loyalty of the client. As a whole on the given delivery it is possible to count on the discount to 20% from total settlement under condition of delivery of all software one supplier. Probably, even it will be possible to bargain to the sum of 1 600 000 rbl.

Why experts-designers should work in specialised software? Unless there are possibilities base (even branch) no graphic platforms?

Enough usual supervision to be convinced that in the lead positions occupy those organisations which besides usual software use also highly specialised.

Competent and skilful use of specialised programs also is the main competitive advantage of the design organisation!

Thus, getting software, the design bureau should solve two problems:
- to increase total number of the workplaces equipped CAD, to provide legitimacy of the activity and to exclude conflicts to the law;
- sharply to raise labour productivity of employees and their professional level.

Proportional comparison of expenses on specialised and base software

Simple comparison shows that cost of base CAD-products exceeds cost specialised (to manufacturers of such software already “there is no budget” the user)! At the same time on 50% of workplaces the specialised software is established as the appendix to the base. Appendix installation on a counterfeit base product leads to the conflict to the law.

It means that the design bureau will be compelled to spend money not too effectively, first of all buying unproductive, but the extremely expensive software. Abundantly clear that at full purchase of base products on the others money simply will not suffice. Unfortunately, it is necessary to ascertain that acquisitions of so-called vertical branch decisions on the basis of any graphic platform it appears absolutely insufficiently. Because these products do not suit release of the qualitative documentation on rigid national standards. For creation in such programs of customised applications, options, working libraries the big and expensive efforts of programmers – only are required so it is possible to transform these products into really useful working tool.

An important point: whether on its own procurement software final cost item for the development of new technologies? Certainly, no. Except purchase of licences it is necessary to take care of qualitative training of experts and at least the minimum adjustment of some software products, at least. To agree with a software supplier about such service simply. If delivery and granting of services are carried out by the same dealer also the price for additional services, as a rule, is attractive. It is possible to count on some privileges and discounts. We will result calculation of approximate minimum cost of such services. At calculation it is considered that users-designers already own initial skills of work in base CAD-products, therefore the accent is required to be made on training to skills of work in specialised programs. Training is spent rationally: on each course experts come after testing or preliminary training.

Unfortunately, the dealer not always can provide training to the highly specialised programs, therefore some experts should be sent to the specialised educational centers. In some cases it leads to training rise in price approximately twice that is considered in approximate calculation (table 4).

Table 4. Training Estimation of cost on put software
The advanced training to base products Base courses under special programs Individual training under settlement-analytical programs The advanced courses on special design technologies (in coordination with the customer) Training to administration and management of projects in software products
AutoCAD, ArchiCAD, 3ds Max, Revit AutoCAD MEP, AutoCAD Civil 3D, Project Studio CS, GeoniCS Project Studio CS Water supply, the Electrician, the engineering analysis of rod systems in SCAD Office Modelling in SketchUp+3 ds Max, creation and management of materials 3 ds Max + Vray Creation and management of the electronic project in AutoCAD MEP
Cost, rbl.
256 250 1 350 000 480 000 126 700 54 000
SUM* 2 266 950 rbl.
*Calculation was made for market prices of the official authorised educational centers for 2007 with discounts at purchase licence software. For a basis the average price of training of one expert in the concrete specified product (or to a course) in three cities is accepted: Moscow, Nizhny Novgorod and Yekaterinburg.

Let's notice that expenses for training are not single. Distracting on training at once set of experts, the bureau would incur heavy expenses, and the main thing – would threaten performance of an operating schedule of designing. Therefore in our example training goes gradually – it is planned for the whole year after delivery software. It is the reasonable approach which also allows to save money.

Let's consider, to whom money is necessary.

Advertising noise concerning CAD-technologies simply deafens. Enormous money goes on maintenance constant “an information background” around in general enough boring tools of modern plotting. Here and advertising posters with glamour pictures, and enthusiastic articles with muffled sense, and mysterious examples of improbable projects, etc.

Similar “advancement” software products touches, you will not familiarise yet with the big prices for licences CAD. However how differently to support army of managers, advertising agents, experts in marketing, designers? As they say, oats now roads. For the largest CAD-brands the essential part of the price of the licence is made by mad stockjobbing – it is considered to be that normal business should exist in the form of open joint-stock companies. Actions should somewhere “to be quoted” with them should “to play about” financial speculators. Similar financial games have what relation to technology of design works – to judge difficult, but is doubtless that brokers and financial analysts need to pay much so, the licence price includes also these expenses.

If to take the conditional average price of the licence good mass CAD – 3000 dollars (and it without national taxes), that, possibly, its true cost will be somewhere around 1500 dollars Why it so?

Look at the scheme of work large the software companies. It like would differ nothing from any other business. There is a work clear split: research division of the software company “rolls out” to rigidly set term the next release of the program, begins at once in advance planned advertising campaign, consist dealer or distribution contracts, managers leave on presentations of a new product and negotiations with clients. Here only operational logistical costs are non-comparable to any other goods – programs and licences for them entirely a virtual product. Such situation developed throughout several decades. All not bad works – is provided with the high price of purchase/resale of the licence. But gradually this system starts to work on itself, ignoring the end user.

Working out of new software products becomes the weakest part of the conveyor. The special secret is not present: to developer of CAD the final user-designer is uninteresting – it not for it works. And for whom? Only for this purpose, who buys the goods or the decision on its purchase makes.

And so, the decision for choice this or that CAD is accepted not by the designer, and certain “the expert”-leader – for example, head IT-services of engineering firm. Manufacturers and sellers communicate with it software.

Multistage system of resales of licences for programs: vendor – the distributor – the dealer – IT-service the client etc. – it is capable to lead to full isolation of a product from the end user. In this conveyor the laws – laws of movement of money work at resale of licences.

How the manufacturer arrives? It hands over the goods for a wholesale price (approximately with the 50 percent discount) to system of distribution which distributes further its dealer network. The developer gives the goods and at once starts creation of a new product, and technical support and advancement is carried out further by a trading network. As the program licence – the goods the extremely elastic under the price (it not bread and not milk) the price for the end user grows in a chain “the distributor – dealers” on 25%, and for the end user in a chain “the dealer – the client” to the price 25 more% are added.

Why so the price promptly grows? The matter is that process of advancement and sales of licences CAD remains to the final client extremely labor-intensive and archaic. Probably, the licence for CAD-programs and did not become the high-grade goods with value obvious to the buyer and are on sale with a scratch (thus value of programs of doubts does not cause in the user). After all not the end user defines, what tool to it “to draw”. Sale of licences is based on practice of belief of set of intermediaries. For example, process of sale of hundred licences in the company-client of the average size can take about two years and demands efforts of ten highly paid experts. Paradox: at sale of means of automation the most primitive forms of personal relations between the seller and the buyer are now used!

The set of dealers does as much as possible favourable offers to the limited quantity of solvent clients. It is a lot of dealers, but the goods at them, as a rule, the identical. So illusion of a free choice is supported. Sometimes there are the corruption schemes based on a difference low wholesale (dealer) and retail prices. The high final price of the licence tempts to do “recoils”. Thus, modernisation of manufacture and designing automation can be reduced to banal “saw cut” money between supplier IT-services in the design organisation. In this case bought CAD and convenience of work of the engineer it is better not to recollect economic efficiency. Unfortunately, in the high prices for licences are interested very many, besides they have no relation to designing process (that is to direct work with programs), to process of creation of programs. As they say: process – everything, result – anything: Let's consider, as force to spend money.

So, problems of development of an information technology cost of delivery of programs and accompanying services is formulated, defined. The owner of design business looks in a purse and plans expenses. It has 15% from an annual turnover – how many it?

Let's admit, the design bureau carries out orders approximately on 30 million rbl. a year (modest enough and realistic estimation). Thus, on IT-development it is possible to spend to 4.5 million rbl. But how it is planned to distribute this money?

Proportional distribution ИT-budget of design bureau

Apparently from drawing, the part of money leaves various outsourcing to the companies which perform specialised works: carry out adjustment and administration of a local network, server preventive maintenance, service of devices of the press, purchase and delivery of account materials etc. The large design organisations on it essentially save – perform corresponding works as forces own IT-divisions. Small bureaus (our example) such cannot afford, therefore their expenses for various kinds of IT-service are rather great.

What turns out? Money for purchase and introduction of software it is allocated not too much: there are only 50% from and without that modest budget! How will effectively dispose of the small sum of 2 250 000 rbl.?

Here, parting forcibly all the elbows, the first resort to a pie most “hungry and requiring” – dealers large the software companies. It is possible to understand them: software which they sell, – the most widespread. Here only not the most effective from the point of view of the designer. Consumers know for a long time it and try to use base software only with special supplements.

For reception of the share of money for programs large manufacturers it is developed and the mechanism of noneconomic compulsion to expenses operates. You do not wish to buy – there will be conflicts to the law. It is made under cover of maintenance of commercial copyrights and the international legal agreements. But why before a nose at the consumer it is necessary to swing an is administrative-legal cudgel? Very simply: otherwise will not buy.

It is true. The consumer will not buy the goods (a product, service) which price seems to it unevident and unreasonable. After all that it for the goods, base software? Something like the right-hand drive car with a low road clearance, without corresponding internal furnish, and is frequent and without wheels, without doors, without: without: – it is possible to continue long. But there is a body and the engine on which trade marks are screwed and there are serial numbers. That's all. And for very big money. The high price “a half-finished product” it is proved by that at creation of these programs research works expenses on which are put in licence cost have been spent.

Probably, about twenty-thirty years ago so it also was, but now already recognise mass CAD innovative product cannot anybody. Moreover, mass base graphic platforms – the most technologically conservative software products. After all huge, increased for many years in times the army of users also cannot apprehend fast and fundamental innovations the software company of the international level.

The majority of giants cannot develop dynamically. Large the software manufacturer frequently simply buys already ready innovative software product which with use of all marketingovo-advertising power advances on the market from the small company.

Certainly, manufacturers of trade marks and registrars of serial numbers cannot forgive infringement of the commercial, author's and adjacent rights to anybody. For protection of the rights they create corresponding legal possibilities.

And who comes then, after tenacious international vendorov-majors? Sellers and manufacturers of specialised software products. Whether they can frighten the client of sheep-dogs, whistles, epaulets, references to Old testament precepts? Certainly, no. Reputation, quality and functionality of software product – here the bases, being guided on which consumer gives rather small money to these developers and sellers. Especially it is characteristic for a settlement-analytical software, after all behind each decision there is not an army of managers and lawyers, and reputation of a school of thought, a design technique. The more specialized a product, the big it possesses innovative and scientific potential, but (alas, it objectively) less it is extended by that. It is a little narrow experts.

Absolutely differently it is constructed in small the software companies and work with the client. Programs absolutely free of charge and for long term are given to clients for test and approbation, and experts-developers aspire to advise as more as possible carefully the customers, quite often creating separate releases specially under their specific targets. To wait such service from the large manufacturer it is unreal. In a word, in this case money a software supplier overworks, instead of is extorted.

In general all is clear. Big the software company earns on the back – licences for its products millions experts should use. Therefore the main motivation of the international major – continuous increase in sales. The rest any more has no value. Small the software company cannot is successful exist only at the expense of sale of licences. The quantity of users at it is limited, therefore its business is more various: consulting, training, technical support, performance of appendices to order. Users very much appreciate it.

Let's consider, who should give money.

And why not to raise the question absolutely in another way? Why not to give the right to make the decision on purchase of the licence for the professional software to each designer personally?

Surprisingly? But why? Everywhere and always the expert owned the tool of the work: the soldier – a sword, the shepherd – a whip, the navvy – a shovel, even at the executioner was the tooling. Professionals “state” did not use. And the engineer-designer had own favourite case of drawing instruments, a set of convenient rulers and qualitative pencils. Personality of the working computer (laptop) too doubts does not cause.

Why now the engineer should face to the heads with the stretched hand – buy to me here this program! The program is necessary to the expert – buy itself, the licence will be yours. That can be easier! After all the licence for the program – a thing compact, does not occupy a place much: it not the machine tool, not a nuclear reactor. The worker of the employer, the customer has replaced – the licence all the same remains with it.

“And the licence price on CAD?” – you ask. It after all is great. Who is in senses capable to lay out at once the, suppose, the three-four-monthly salary for such strange thing, how the licence for the program? Correctly, anybody. It is considered that the licence should be bought by the employer – the legal body. But whence the head, the director, the owner of design business precisely learns, by what programs the designer should be supplied? What for it is necessary for them, if them the end result – the ready project interests?

Let's consider a situation more in detail. Abundantly clear that not all software products are used by the modern designer with identical intensity. It concerns also applications of various tools and modules of the most popular CAD-programs. We will distribute products on a small amount of criteria (table 5).

Table 5. An estimation of requirements for adaptation and customization of software
Program type (a functional tooling) Use characteristic
Universal vector graphic editors (2D-CAD) Are used as much as possible intensively, are required on each workplace. Rigid requirements to ergonomics. Possible degree of adaptation under individual requirements of the user – 100%
Word-processors and simple tabular editors Are applied as much as possible intensively, are required on each workplace. Possible degree of adaptation under individual requirements of the user – 50%
Programs for the publication of technical documentation, including press drivers Are used as much as possible intensively, are required on each workplace. Adaptation degree under individual requirements of the user minimum – all of them should be unified
Parametrical 3D-CAD on designing branches Are applied intensively. Are required on specialised workplaces. Possible degree of adaptation under individual requirements of the user – 50%
Means of technical document circulation Are used intensively. Are required on each workplace. Adaptation degree under individual requirements of the user minimum – all of them should be unified
Settlement programs Are applied rather seldom. Are required on specialised workplaces. Adaptation degree under individual requirements of the user minimum – all of them should be unified
Raster or hybrid (vektorno-raster) editors Are used rather seldom. Rigid requirements to ergonomics. Possible degree of adaptation under individual requirements of the user – 100%
Means of archival storage of electronic documents Are applied intensively. Adaptation degree under individual requirements of the user minimum – all of them should be unified
Control systems of contract designs Are used rather seldom. Are required on specialised workplaces. Adaptation degree under individual requirements of the user minimum – all of them should be unified
Editors of databases Are applied rather seldom. Are required on specialised workplaces. Adaptation degree under individual requirements of the user minimum – all of them should be unified

In general, it is possible to draw following conclusions:
- (Adaptations under the concrete user) the part of the most common tools connected with ergonomics of performance of routine operations of plotting is subject to an individualization only. Actually it also is the individual working tool of the designer;
- Cost of licences CAD can quite be defined by character of use: individual, collective, periodic etc.

How many professional software products are required to the modern designer? Certainly, it depends on designing branch, but in any way less five or six. Whether the administration of the design company is capable to provide such inquiries of the designer? Probably, is not present is not so much expensively, how many it is difficult from the organizational point of view. After all each designer has got used to work with own set software. The quantity of variants of such sets is too great.

Most reasonably at the centralised purchase of licences to get only seldom used and expensive software products in a variant of floating network licences. It is the most effective. On mass, often used and flexibly adapted CAD it is better to give the licence to individually each designer. But this reasonable logic is out of an existing economic reality – for the private person the licence price even on the elementary and widely known CAD is great. We will consider, as it is necessary to spend money.

First of all the head of design bureau needs to understand – the monopolism of the offer already is not present. It is a lot of software products, as well as suppliers. There is only an information lack: where, as well as what ways to solve the problems and in what money it will manage. There is no public competent comparative expert estimation of such ways. We hope that this article will open the weighed and substantial discussion on this point in question.

Very often at discussion of structure of delivery, quality of products and character of services artful managers can mislead the customer, as well as importunate advertising. We will result some dodges from an arsenal of sellers:
the statement: it is necessary for you to get immediately certain quantity of licences for software products. Otherwise on a choice: suit, the ruinous penalty, prison, execution on a place (necessary to underline);
the reasonable answer: our organisation will spend only that money which has already planned. We are ready to long-term cooperation, are ready to consider variants with gradual purchase software, calculated on some years. If the seller is not ready to make concessions, we will choose other seller-supplier and other software products;
the statement: only this set of software products (specification) is necessary for the consumer. It definitive and to discussion is not subject;
the reasonable answer: the choice of software products will gradually occur, only after test operation and preliminary training of our experts. We suggest the seller to consider delivery in some stages, correcting a set of products and quantity of licences at each stage of delivery;
the statement: only offered software products are capable to work with the necessary formats of files. Other formats of the data – either incomplete, or defective;
the reasonable answer: there is enough considerable quantity of the various programs supporting the most widespread formats of data CAD. Besides, the international interplatform standards intended for data exchange are applied. It is easily dealt with technical question;
the statement: effectively to organise work with electronic projects it is possible only in certain software products. Otherwise it will not turn out;
the reasonable answer: we will independently choose only those software products which most correspond to the technique accepted at us and an order of conducting design works. Let offered technologies at first will prove the efficiency in practice;
the statement: to buy programs it is necessary strictly in a certain order. At first that are more expensive, and only then that is cheaper. Because expensive products the most necessary and functional;
the reasonable answer: it is far not so. We are ready to buy only effective and most necessary products which will allow to earn money faster. If we can raise the efficiency, we will have a possibility to get expensive programs;
the statement: it is strictly forbidden to work in the appendices using got illegally/received graphic CAD-platforms. Work of appendices on a counterfeit software is impossible;
the reasonable answer: in one licence agreement in open CAD-platforms there is no mention of an interdiction or restriction of work of program applications. Our company is ready to get CAD-platforms only under condition of their conformity to design technologies used by us. The decisions offered by sellers, can be too costly for us. But we are ready to consider all variants: rent of licences, leasing, sale with a delay etc.

Any variants, except rough exclusive pressure are possible. The alternative is always.

Amazingly, but still five years ago about any alternatives to possession and use of licences even speeches did not go to Russia. A bolshego variety and flexibility of professional tools was demanded by powerful both fast development of the country and increase ИT-qualification of the Russian designers. On level of distribution of CAD we have already caught up with all developed countries. There was a new generation of talented, well earning, successful and independent experts, able to consider the time and money. Than the head of the design bureau can take advantage now, wishing to gain the maximum effect from investments in CAD-technology?

First, world ИT-industry offers free or experimental workings out with the free licence, i.e. individual, different quality and appointment free CAD-workers exist.

Secondly, in many national markets already there are quite decent on quality and accessible to the ordinary user under the price analogues of popular world brands CAD. First of all it is a question of graphic platform AutoCAD (Autodesk). Occurrence of its quite working analogues speaks both high quality of the mentioned brand, and considerable cost of the licence on AutoCAD. Getting analogues AutoCAD, the user saves money, reliably protects itself from problems with the law and receives full compatibility with all products of manufacture Autodesk.

The prices for analogues AutoCAD are insignificant and comparable with cost of the pocket computer-communicator. Cost of such individual licence is quite comprehensible to the Russian designer. Therefore the employer-head can apply a principle of direct economy – let each designer himself can afford to buy “a pencil”. But it would be wrong to bypass a side of the problem and difficulties which the user who has chosen a way of independence will face:
- He should understand that now personally enters legal relations with the supplier and itself is responsible for a stage of installation and licensing of the got/received product. It will demand careful observance of procedures of reception of the licence and registration. It is necessary to remember that essential legal restrictions are imposed on use of not registered or incorrectly installed products;
- Working with the personal licence for independently chosen software product, the user should get used to responsibility for quality of executed engineering specifications;
- The user should be able prove independently the legal right to applied licence CAD. It is necessary to recognise that regarding management and monitoring of the author's and adjacent rights the national legislation of Russia while gives to the private (physical) person of a few possibilities for protection of the interests. But these possibilities should be known and used. Here all-important documentary to issue the relations with the legal owner of software product (the seller or the developer);
- The user should be able carry out independently adaptation of the program for all circle of solved problems. Some help colleagues-experts here can render, but the work most part all the same is necessary for making most: to change the menu, to create templates, to execute options for the press etc.

Freedom is inseparable from responsibility. Qualification of CAD-user – the owner of the individual licence should be above. It considerably will raise quality of the design documentation. If the designer independently executes program adjustment will work much more productive.

Would be obvious nonsense completely to deny classical sale of licences to legal bodies – to the design organisations. Purchase of licences software directly design organisation, certainly, is defensible and will develop and further. Be used by the designer in the personal licence each software product can far not. Simply possibility of presence of individual licences will allow to plan effectively purchase of the most expensive CAD or their strictly certain parts (modules). The big economy is possible at clearing of the centralised rent of network licences at certain stages of design works.

Purchase of the licence of analogue AutoCAD nevertheless demands certain expenses. Until recently foreign decisions (basically the Chinese manufacture) under corresponding price were offered. Feature of analogues that the graphic environment-cover only similar on AutoCAD is offered to the user. In essence it is described above “a half-finished product”. And where libraries, parametrical tools? Where the customised applications giving powerful growth of productivity of design works? Foreign founders of analogues on this question of the answer do not give. To repeat AutoCAD it it has appeared easier, than to develop high-grade tools of designing. But to whom are now necessary usual unproductive “scriber”?

Let's consider, how to save up money.

In the Russian market CAD there was a curious situation. Many long years here in parallel there were two not crossed offers: domestic developers (it is necessary to allocate especially company ASCON) and the international CAD-BRANDS presented by distributors and dealers. Last years these companies have essentially expanded sales of the products in Russia for the account not only a favorable conjuncture, but also consecutive struggle against illegal use of production. But compulsion – very dangerous step. When users force to pay for the goods, it is not necessary to wait from them for loyalty. Actual dictatorship of several manufacturers can lead to mass flight even from the most good software product at occurrence of effective alternative.

Unfortunately, domestic developers have too taken a great interest in creation of own unique graphic platforms, without noticing that generally invent a bicycle. Until recently domestic the software companies at all did not undertake attempts to win from the international brands a market part.

However, it at all does not speak about backwardness or insufficient qualification of the Russian programmers. Simply some time the domestic market of software has been insufficiently developed, copyrights were not protected, designing as economy branch stagnated. Powerful economic lifting, occurrence of solvent clients, development and strengthening of the national legislation, development IT-technologies and communications, and the main thing – integration into the world economy have demanded a more variety of software and their compatibility with the most widespread CAD. It has served as the reason of creation of the new company and new CAD – nanoCAD.

The company nanoCAD has begun the activity with a startler – its platform and some specialised software extend free of charge. Any designer can obtain the official licence, simply having executed procedure of free registration. Thus, each Russian designer had for the first time a possibility of personal possession the licence on CAD. Whether in it the idea which so actively is propagandised by many vendors is concluded, placing emphasis on advancement of vertical decisions: the base software extends free of charge, the user pays only for service in access to updatings of the specialised software, thus a payment quite comprehensible. Accordingly it not attempt to sell base decisions under the pretext of branch (as it is known, the majority of sales of vertical decisions not that other, as licensing of the platform), and actually automation of design works by means of specialised packages, “Ground” under concrete specialities and adapted under our standards. The influence tool on the consumer is not the price, not the marketing shifts, not corresponding dealer policy and system of discounts, and refusal of collection of a payment for using a platform. The designer himself makes the decision on necessity of use of specialised decisions.

Probably, only in Russia founders of CAD are capable of such improbable act – as well know psychology and economic motivation of the Russian users. Our user is severe and mistrustful. Material welfare gets to it considerable work. Adequately to live, he works on several works for 12-14 hours a day. It will avoid enslaving “strangleholds” – the high price for the licence on CAD. Therefore the project first step nanoCAD is the program of strengthening of loyalty of users.

The company nanoCAD has openly entered the competitive market. The call is thrown not simply in its any segment, and to the device of the market, de facto existing standard. A call in the rigid form – in the form of analogue of a domestic production. To compete so in Russia did not dare never and anybody. There were attempts of mastering and repetition of another's useful experience which or bashfully disappeared, or accepted the is arrogant-pity form. Now graphic advantages and ergonomics of the base decision (which will extend free of charge) will repeat and will be added powerful own design features. The format of file DWG habitual all over the world is thus used.

In what sense of alternative? All users – the separate designer (physical person) or design business (legal body) – have possibility to obtain the free licence without essential retaliatory restrictions (the licence stands out for a year with prolongation possibility, only for the purpose of realisation of process of updating of software). Then they are free to take part in a subscription subscription to regular updatings specialised software and the service services connected with introduction of the software. All it – for rather moderate payment. Actually it is a question not of licence sale, and only about payments for development of technologies and real services.

Instead of hypocritical “struggle against a piracy” much more ethically to give to the user legal, fair possibility to work. It is impossible to force to generosity of legally vulnerable citizens. Absurdly to struggle with the user of production! The head of design business and the user should solve, whether it is necessary to pay for the CAD-technologies offered it. We consider that corruption can be won not policemen, but only economic methods.

nanoCAD Mechanics – the universal 2D-graphic system intended for registration of drawings according to Common system for design documentation, designing of systems of hydro pneumatic elements, gear gearings, shaft, the engineering analysis, calculation of dimensional chains.

Let's consider a product scope nanoCAD the Mechanic.

The software product nanoCAD the Mechanic gives ample opportunities in the field of automation of construction work in various industries. The system possesses all necessary means for designing of machine-building objects. At the disposal of users – details of cars, mechanisms and systems under the standard of GOST and the unified components, and also possibility to carry out engineering calculations with display of results to models to make out drawings on Common system for design documentation and many other things.

The software product nanoCAD Mechanics can be used as addition for any system of 3D-modelling for the purpose of registration of projections of drawings on Common system for design documentation, and as the independent product completely covering problems of 2D-designing and release of the documentation.

The system is initially focused on complete support of standards of Common system for design documentation. Thus it possesses possibility of flexible adjustment for standards of the enterprise or other national standards.

Means of import/export of graphic documents (nanoCAD the Mechanics completely supports formats DXFи DWG) allow to organise data exchange with accessory manufacturers and the customers using any drawings and graphics systems.

CAD nanoCAD the Mechanics includes a typical tooling of 2D-designing of machine-building objects:
- the thought over and convenient interface providing fast transition from others CAD or from paper designing;
- support of multisheet drawings;
- various ways and modes of construction of graphic primitive things and symbols (including orthogonal plotting, an objective binding, etc.);
- management of order rendering and imposings of graphic objects;
- standard and user types of lines, kinds of shadings, tracings of fonts;
- numerous ways writing of the sizes and technological designations;
- autoselection of admissions and deviations;
- automated normative control of text designations;
- fast access to typical texts and designations;
- the built in text editor with spelling;
- the built in tabular editor.

All details of the general design-technological base possess intelligence and are objective-dependent. At change of parametres of one detail all objective-dependent details connected with it will change automatically, and according to their values in base. Such technology – the powerful tool of multiple designing, pledge of improvement of quality of let out projects.

The product is simple and clear in development. Start its use you can literally right after its installations.

Software product nanoCAD system design documentation for construction – the universal 2D-graphic program, system of the automated designing (CAD), intended for performance of drawings and registration of the working documentation in architecturally-building designing and allied industries.

Let's consider a product scope nanoCAD system design documentation for construction.

The program allows to carry out all cycle of graphic works:
- to create and use options of uniform rules of execution, registration, the press of graphic engineering specifications;
- to carry out absolutely exact drawings with use of any types of objects, including parametrical “intellectual” objects;
- to create and use any kinds of tables, to carry out specifying objects of the drawing, symbols and symbols;
- to carry out high-grade interaction with the colleagues-designers who are carrying out drawings in most widespread CAD, and also traditional “manual” in the way;
- actively to use in the course of designing any earlier executed engineering specifications stored in an electronic raster format (the scanned drawings, texts, tables, photos);
- to print ready technical documentation and to publish them in the formats of electronic archival documents protected from changes.

The program nanoCAD system design documentation for construction is intended for working out of the design documentation according to standards system of the design documentation for building, also with separate positions of standards of Uniform system of the design documentation. For convenience of registration of the design documentation to each element of GOST having a graphic designation (the file of coordination axes, a kind designation etc.), is compared object nanoCAD system design documentation for construction. Each object nanoCAD system design documentation for construction is intended for display of all possible variants of graphic representation of a corresponding element of GOST.

Convenient means of creation and editing allow the user nanoCAD system design documentation for construction easily to modify the attributive information and graphic representation of object. The received designation and, as consequence, the design documentation will correspond completely to GOST requirements.

The program nanoCAD system design documentation for construction is completely independent, for its work it is not required preliminary installation of programs of foreign developers. Feature nanoCAD system design documentation for construction is presence of the universal tools, allowing to work as with the scanned (raster) images (drawings, cards, schemes, sketches and other graphic materials), and with objects CAD: lines, texts, tables, the sizes etc.

Using such hybrid graphic editor, the designer can work simultaneously both with vector, and with a raster drawing. In the uniform document nanoCAD system design documentation for construction any raster images, vector elements and the objects having parametrical dependences can contain. The order and working methods in the graphic editor are identical to an order and working methods in the most widespread CAD-programs. The user having even the minimum skills of work in such CAD, easily adapts for tools nanoCAD system design documentation for construction.

The software product nanoCAD Electro is intended for the automated performance of projects in parts of a power electric equipment and an internal electric lighting industrial and civil objects of building.

Let's consider a scope nanoCAD Electro.

Features of the attention allows the engineer-designer to concentrate to the decision of conceptual questions programs, having released from labour-consuming routine work: marks of the equipment, carrying out of necessary calculations, calculation of all equipment, products, materials and their data in the specification, drawing up of cable magazine, formation of basic schemes of a network. Thus risk of occurrence in the design documentation of the errors caused by action so-called “the human factor” it is shown to a minimum. Thus nanoCAD Electro allows to reduce essentially terms of designing and thus to raise quality of the design documentation.

Presence of own graphic kernel does nanoCAD Electro independent of other graphic systems, and support of format DWG promotes information interchange with accessory manufacturers and customers.

The software product nanoCAD Electro allows to solve following problems:
- calculation of light exposure and automatic arrangement of fixtures indoors;
- arrangement of the equipment and a lining of cable lines;
- a lining of cables on cable lines;
- carrying out of all necessary electrotechnical calculations;
- a choice of setpoint of protective devices and sections of cables;
- formation of the design documentation.

The software product is very young, at it is both obvious advantages, and quite explainable lacks. Is necessary big work on popularisation both platform, and idea about necessity to use specialised decisions (thanks marketing of competitors which actively advance idea of necessity of branch decisions!). But all complexities are quite surmountable, as there is a main thing – a serious technological reserve for fast development of the whole ruler of software products. Strategy is aimed at fast expansion of these decisions and technologies, therefore company management is ready to answer the most difficult questions publicly.

1. Grachevsky A. The cure for greed//CAD and a drawing, #9, 2008. – PP.62-68 []
2. nanoCAD: free system of the automated designing (CAD), compatible to format DWG []

The author: Челябэнергопроект
Date: 07/22/2009

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